One of the delights of living with Ann is that every now and then she returns from one of her trips to the charity shop in town with a present for me. That’s the one she got me yesterday. It is awesome.
Judging by the big hair and really bad frocks I guessed it was late 1970’s, but I was out by ten years. It was in fact published in 1988, and this is the first one of its kind I’ve ever seen. Fascinating is not the word …
Much of the advice given is sensible, if at times banal in the extreme, and it applies as much now as it did twenty years ago. For example, the newcomer is reminded that wedding photography is generally reckoned to be one of the hardest photographic nuts to crack, and not only because you only get the one chance to get it right. The author also points out that Catch 22 applies to the beginner - you won’t book many weddings without a portfolio of weddings to show people, which of course you won’t have until you’ve shot a few weddings. Apparently the answer is to fake a wedding, but more of that anon.
“You can learn a lot about wedding photography by making a few polite enquiries from local professionals about the services they offer and the prices they charge” it says here.
Yes, well. Most of us who earn our living shooting weddings have served our time at wedding fairs, at which a wannabee or two will invariably strike up a conversation about some aspect of the business. We’ve never had a problem with that, just as long as they were open about why they were asking. Secret shoppers though are a different matter.
They’re actually hugely entertaining, and you can have a lot of harmless fun with one at a slow wedding fair. There you are manning your stand, merrily engaging with all manner of brides from really sweet to really scary, when there in the distance you spot him. And it’s usually a him, although he does sometimes send his other half or his daughter. Sooner or later he’ll wander over, and as soon as the opportunity arises, casually start flicking through one of the albums on display, feigning boredom. When he does, your suspicions are confirmed, because any wedding photographer with half a brain can always spot another one who’s pretending not to be one. Takes one to know one indeed.
Sometimes they even pretend to be getting married, as happened to my mate Kim only last weekend when he had a stand at a local wedding fair. His secret shopper wasn’t very good at it though. Maybe he’d forgotten that he’s based less than 20 miles from Kim and has a picture of himself on his website. When we used to exhibit at wedding fairs ourselves, Ann and I came very close to having a small sign on our stand which simply said “Wedding photographers welcome. No need to pretend you’re not one” but alas we never got it together to do that.
Anyhow, we now know from the book that we need to find out early on what we’re up against. Having done that, we can then move on to the next step, which is putting together a portfolio with which to stun potential punters.
Watch this space …









by Dan
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